Tony Fantis’ “Get it Done!” Home Selling Plan

    Signs

1. For Sale – RE/MAX balloon, most recognized real estate logo in the world.  Clean, shiny, and in excellent condition!
2. Directional – Where allowed, directional for sale signs with phone number installed
3. Website – Reflective sign (for night visibility) directs  buyers to your virtual tour online  on the front page of saltyhomes.com
4. By appointment only – sign to help eliminate people wandering around property

 

Flyers

1. Full color – View the home in real life color, not black and white.
2. Professional design – Superior marketing design, pleasing to the eyes.  Not a product of someone’s home computer!
3. Professional photography – I work with only the best photographers to show your home in it’s best light.  Compare to other photos of homes on the internet!
4. Bottomless – No limit to the number of flyers you get.  Fresh flyers until it’s sold!  Who else offers bottomless flyers?
5. Never empty – You will always have flyers stocked in your home to keep the box full.  Running low?  Call for more!  We’ll deliver them right to your doorstep.
6. Flyer box – Installed on sign, easy for buyers to get information on your home any time of day, rain or shine.
7. Contact info – Tony’s contact info is always clearly printed
8. Website – Offers professional virtual tours on the website.  You home will be on the front page.
9.  Critical info – Your home’s stats and price are always printed on the flyer s for buyers.  They’ll never be forced to call someone for more information.

 

Internet

 

1. Saltyhomes.com – Most user-friendly website in Utah for buyers to search for homes.  Your home will be on the front page of the website, and viewed 20-30 each day.
2. Google.com – I advertise all my websites on google.com.  For example, type in “Utah MLS” and my advertisement should appear on the right side of the results.
3. Tonyfantis.com – Longest established website helping buyers and sellers.  Directs visitors to saltyhomes.com to view your home.
4. Fantisgroup.com – Popular website for Salt Lake market trends.  Also directs buyers to saltyhomes.com
5. Other websites – realtor.com, utahrealestate.com, remax.com, pureutah.com,,  craigslist.com, ksl.com,  blueroof.com,  utahhomes.com

Phone

1. (800) 827-7362 – Toll free number for people who are relocating
2. (801) 541-8806 – My 24/7 mobile phone (some agents never give this out)
3. (801) 365-3366  - My desk phone.  Voice mail is converted to email and sent directly to my mobile phone.
4. (801) 365-3367 – My fax line.  Converts to email and is sent instantly to phone.  Can be forwarded to anywhere in the world.  Well, almost!
5. (801) 365-3388 – My assistant, Krista.  Provides instant accessibility for showing  appointments and transaction coordination.

   Email

1. Registered buyers at saltyhomes.com will receive a “new listing” email
2. Email featuring your property will be sent to all RE/MAX Associates agents.
3. Past and present clients are notified of your new listing (approximately 300 emails)
4. Phone access to email helps to answer buyer inquiries quickly
5. Signature – Emails are sent with full contact information to meet ICANN requirements and direct buyers to the website (to see your home on the front page!)

Mail

1. Neighborhood cards - 300 full color  just listed cards are professionally printed and  mailed out to the immediate neighborhood
2. Sphere of influence cards - An additional  275 cards are mailed to  past and present clients, as well as to other buyers who have requested to receive information about the hottest new listings

Text

1. First contact - Some buyers want to make first contact with a text message.  I available for  text messaging for this type of buyer. (many agents are not)

 

VIII. Virtual tour

1. Professional photography – Again, only the best photos to showcase your home.  One bad photo can cause your home to get crossed off a  buyer’s list!  I don’t take chances.
2. Static images – Studies show that spinning tours and other tours that take too much time to load, or sometimes don’t load at all, are a turn-off to buyers.  They want high quality, quick and easy glamour shots of your home.  View an example at www.showmethehomes.com.

IX.  Negotiation

1. Experience - 10 years & 150+ homes worth
2. Tough negotiator – I know the difference between negotiation and giving your house away.  Don’t lose thousands (or tens of thousands) of dollars by hiring an agent who will give away your house in order to make a commission!
3. Win-win – creating a win-win experience for everybody is crucial in all but the most adverse markets.  Sometimes buyerswill pay more if you leave the appliances…sometimes they won’t!

X.   Track record

1. Salt Lake County (all agents) – Less than half of all listings sold in 2007.
2. Salt Lake County (Tony Fantis) – Sold 100% of my full term residential listings in 2007.

XI.  Electronic access

1. RISCO keybox – State of the art electronic keybox (can be hidden) provides access ONLY to Realtors in good standing with monthly updated code-accessed electronic keys.  All showings are by appointment, and electronic keybox reports track all showings.  Don’t settle for a combination lock box.  Anyone can get in once they know the code, any time of day, and there’s no way to track it!

XII. Advertisting

1. Electronic – 90% of my advertising is online, since that is where 90% of the buyers are.  Most buyers begin searching online 6-12 months before they make a purchase.
2. Paper – Your home will be on the front page of saltyhomes.com, which is advertised weekly in the City Weekly newspaper with a circulation of roughly 60,000 copies.
3. Other – In real estate, every piece of marketing is advertising, from the signs and business cards to photography and flyers.  I utilize the best of everything to give you the best marketing available.

XIII. No extra fees

1. Bottomless color flyers – no extra fees
2. Front page of website – no extra fees
3. Transaction coordinator – no extra fees
4. No hidden fees – no extra fees, ever!

 

XIV. WirelessOffice

1. Air card – Allows me to access the internet  with my laptop anywhere I can use a mobile phone.
2. Mobile printer – Battery powered mobile printer gives us quick access to reply to offers and counteroffers.  Timing is everything!
3. Mobile phone – Well, I guess everyone has one of those by now!

XV. Property Enhancement Evaluation

1. Candid advice – Learn what works, and what is a waste of money.  I will walk through the property and make suggestions regarding the physical condition and aesthetics to help make it more marketable to more buyers, and at a higher price.
2. Staging – Learn the secrets of how to make your home feel warm and inviting to more people.  I’ll provide suggestions, tips, and tricks to get your house in the best condition for showing so you can get the best price in the least amount of time.

 

XVI. Communication

1. No lip service – The number one complaint among sellers in America is the lack of communication from their real estate agent.  I will be in weekly communication with you, more often if necessary.
2. Email updates – You will receive occasional updates on the market as it specifically relates to your neighborhood.  Be the first to know the latest trends, and be in the best position to make a strategic move before everyone else finds out!
3. Buyer feedback reports – After every showing, we solicit feedback from the buyer’s agent, then forward that information for your review.  We will use this information to assess any trends in buyer’s opinions about staging, showability,  price, and best features.

XVII. The Power of RE/MAX

1. Sales – Nobody sells more homes than RE/MAX
2. Agents – RE/MAX Asoociates agents are some of the most productive agents in Utah
3. Relocation – RE/MAX facilitates direct agent to agent relocation referrals worldwide
4. #2 website – remax.com is one of the most searched real estate websites in the country, second only to realtor.com.
5. Best of the best -  “Enterpreneur” magazine named “RE/MAX” the “Best of the Best” for real estate services for the seventh time in eight years.

XVIII. Closing the sale

1. Managing the contract and closing – This is one of the most challenging parts of the process.  Relax!  I’ll keep you up to date with every deadline, process, and procedure. 
2. Following up – I will check in with you after the sale to see how you’re doing and ask for your referrals!

 

XIX. Performance Guarantee

1. Should Tony Fantis not perform the services as stated above, you may terminate your listing agreement.  Prior to termination you agree to notify Tony in writing and give him 72 hours to correct the situation or perform the service in question.

 

Call me to experience my marketing and service difference, and get more money in less time!

 

Tony Fantis,  ABR
Associate Broker
Fantis Group
RE/MAX Associates
801-541-8806 Direct
www.saltyhomes.com